Objective: Create an account specific online portal for consumer’s to locate the retailer’s nearest store and give the consumer the ability to submit their transactions and participate in the promotion.

Strategy: Create an account specific online portal for consumer’s to locate the retailer’s nearest store and give the consumer the ability to submit their transactions and participate in the promotion.

Execution: ARS worked with Dole’s agency to develop an account specific website. At retail, when consumers purchased participating Dole ® Fresh Discovery™ salads they would receive a receipt that contained a unique code for each product purchased. They were encouraged to go to the website, register, and submit their code(s). Once they had entered three unique codes, a $5.00 coupon good on a future purchase at that particular retailer was mailed to them. Unique codes were tracked for usage by consumer as well as account. Program was executed with 4 different retail accounts.

More Information: Contact Steve @ 763.201.9121 or steve@advanced-response.queenbeesite.com.