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Case Studies

Dole Crisp Cash Offer

     
Objective: Encourage consumer purchases of Dole® Fresh Discovery™ salads at specific retail accounts.
   
Strategy: Create an account specific online portal for consumer’s to locate the retailer’s nearest store and give the consumer the ability to submit their transactions and participate in the promotion.
     
Execution:

ARS worked with Dole’s agency to develop an account specific website. At retail, when consumers purchased participating Dole ® Fresh Discovery ™ salads they would receive a receipt that contained a unique code for each product purchased. They were encouraged to go to the website, register, and submit their code(s). Once they had entered three unique codes, a $5.00 coupon good on a future purchase at that particular retailer was mailed to them. Unique codes were tracked for usage by consumer as well as account. Program was executed with 4 different retail accounts.


For more information on this project or other services offered,
contact Steve @ 763.201.9121 or steve@advanced-response.com



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